Know about Internet Marketing

Today, most of the companies use online marketing methods to improve sales and gain revenue. Internet marketing is quite inexpensive and is also easy to track and analyse the statistics of the marketing campaigns.

What is Web-Marketing?

Web-marketing is simply called internet marketing where marketing of products or services happen over the internet. There are different types of internet marketing like Email Marketing, Display Advertising, Search Engine Optimization, Social Media Marketing, etc.

What is Email Marketing?

Email marketing means directly marketing a commercial message to a group of people using electronic mail.

Here, the leads are classified according to their interest or product or group etc and the possible customers are contacted by sending promo emails and informed about the product or service. Marketers can personalize email marketing campaigns. They can place their names and company logos in the body of the message.

What is Marketing Automation?

Marketing automation helps you to manage your leads. In case of lead generation, you concentrate on getting more lead contacts but in case of marketing automation, it is to transform the raw leads into sales pipeline. Marketing automation reduces repetitive tasks associated with the marketing process.

Marketing automation software develops an automated campaign to increase business sales. Marketers can track and monitor the progress of the marketing campaign.

Read more about Marketing Automation.

Why Hotels need effective CRM?

Hospitality industry being a major employer includes service sector work like tourism and food service along with lodging, restaurants, amusement etc.

Hotel operations vary in size, function, and cost. Most hotels and major hospitality companies that operate hotels have set widely accepted industry standards to classify hotel types.

The industry has great opportunities to connect with new and the existing customers. With the present pace of booming IT sector, business hotels offer conference and meeting locations.

India is experiencing huge growth in this industry as India is seen to be the favorite vacation destination of foreigners and natives and the hospitality industry is working better towards improving itself.

Experience and research states that there are few crucial elements that points out to use CRM as a business strategy for both sales & marketing as well as guest service in Hospitality Industry. The fact is that even hotels need effective CRM solutions. One of the main concentrated benefits is that the CRM ensures that the hotel’s technology is up to date and that a hotel can track a customer’s satisfaction and the details of his stay.

CRM allows hotels to maximize profitability by creating loyal customers, improving customer service and improving customer retention.

Read some more benefits of using CRM for Hospitality Industry: CRM for Hotels and Resorts

Did you know?
The Ritz-Carlton Hong Kong is claimed to be the world’s highest hotel.