What is CRM?

Customer Relationship Management usually referred as CRM is a technological solution for large companies and also different organizations to manage all the details regarding their customers, handle sales and service and improve the performance of work internally. This application helps the company to identify and categorize customers and manage relationships with them. This enables marketing and sales of products or services in an ideal way. CRM consists of the business processes and software that enable collaboration, performance improvement, and better business visibility across all customer touch points. If customer relationships are an important asset to your business, then effective CRM strategies and software are key.

Customer Relationships are the heart of business success and CRM helps as a strategy to know more about customers needs and behaviours in order to build a stronger relationship with them. CRM applications can be accessed online with only a web browser and an internet connection. In fact there was once a time, when CRM applications were treated as something which is only afforded by large companies who are into huge sales and business. That used to be like such because good CRM could cost very high. Setting up such CRM applications was difficult and it required lot of training in order for people to use it. That is no longer the case. Now CRM softwares are easily available in the market which is not only inexpensive but also effective applications which can serve industries from small, medium to big. Companies can step ahead in competiting with the right CRM software in their hand.