You may often keep thinking whether you really need a CRM software when you are running a small business. I can help you in answering this.
Small Business is where the Sales, Marketing and Customer Service requires more importance. You cannot afford loosing a business here. So you would need to concentrate more and put the right strategy to get more customers as well as maintain the existing ones. This would definitely need a system where everything can be maintained and tracked rather than manually doing it.
Lets see what is the typical exercise that you do in your business:
Collect and analyse the customer details
Tracking of each customers information or the communication history.
Preparation of reports on week end or month end.
Manage advertisements, email campaign etc
Monitor the executives working on each customer
Group the customers into different categories based on their interest
Quite a lot of work which needs to be operated carefully if not you will end up in a messed up situation at the end of month or you may loose a good deal concentrating on some other one.
This is where CRM can help you. In business, how you do it is what matters than what you do.
Small Business is where the Sales, Marketing and Customer Service requires more importance. You cannot afford loosing a business here. So you would need to concentrate more and put the right strategy to get more customers as well as maintain the existing ones. This would definitely need a system where everything can be maintained and tracked rather than manually doing it.
Lets see what is the typical exercise that you do in your business:
Collect and analyse the customer details
Tracking of each customers information or the communication history.
Preparation of reports on week end or month end.
Manage advertisements, email campaign etc
Monitor the executives working on each customer
Group the customers into different categories based on their interest
Quite a lot of work which needs to be operated carefully if not you will end up in a messed up situation at the end of month or you may loose a good deal concentrating on some other one.
This is where CRM can help you. In business, how you do it is what matters than what you do.
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